Marketing

Professional Summary

For the last 6 years + I have developed my career in Marketing to most recently heading up the Marketing Department of the largest five star hotel in the Edinburgh, the Sheraton Grand Hotel & Spa, part of the Marriott International Group. 

 

Simultaneously, I was the Regional Ambassador for Scotland for the Hotel Marketing Association and co-hosted a workshop on Gift Voucher Marketing at the 2019 annual Hotel Marketing Conference.

 

Prior to that, I worked for VisitScotland, the DoubleTree by Hilton Edinburgh City Centre, Marketing Edinburgh, and a leading Digital Marketing Agency near Bath.

 

As my love for yoga, meditation and all things spiritual keeps on growing, I am now using my marketing expertise to support Wellbeing Entrepreneurs and businesses in their quest to promote their businesses.

 

If you are an independent yoga teacher, massage therapist, meditation guru, spiritual healer or similar and need help with your Marketing, please reach out.

 

I would love to hear from you.

Skills

Marketing Strategy     Campaign Management    Branding 
Positioning 
  Digital Excellence    Content Creation    Copywriting

Photography    Design 

Marketing Experience

2017-2020

Marketing Manager (HOD),

Sheraton Grand Hotel & Spa Edinburgh

Head of Marketing Department and part of the senior team, I was responsible for developing and implementing integrated Marketing Strategies for the hotel, spa, beauty salon, and restaurant and bar.

2018-2020

Regional Ambassador Scotland,

Hotel Marketing Association

As Regional Ambassador, I increased the HMA's reach in Scotland by delivering engaging events and networking opportunities for hotel marketers in the country, sharing best marketing practice within the hospitality sector.

2017-2017

Market Manager for North Europe,

VisitScotland

Driving growth of inbound leisure tourism from North European markets (DACH, Benelux, Nordics) by developing integrated marketing strategy across B2B and B2C channels and working closely with teams across the organisation to deliver campaigns.

2015-2017

Marketing Manager,

DoubleTree by Hilton Edinburgh City Centre

Development and implementation of the annual marketing plan, increasing brand awareness and delivering results for the hotel, conference centre, restaurant and bar.

2014-2015

Marketing Communications Programme Manager,

TBT Marketing

TBT Marketing is a digital agency which delivers EMEA wide IT channel development through tailored B2B marketing programmes. I managed a variety of integrated multi-channel campaigns with strong focus on BTL direct online marketing.

Education

2011-2012

MSc International Event & Festival Management

Edinburgh Napier University

2008-2011

BA European Business Studies

Edinburgh Napier University & FH Aachen, University of Applied Sciences

Interests

If you've made it this far on my website, it shouldn't come as a surprise that I am passionate about yoga and meditation. I love to travel and experience different cultures and ways of life. I am currently in India, where I've completed my first yoga teacher training. Hatha yoga classes, workshops and retreats are coming soon.

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© Jessy Fassler. All rights reserved. With thanks to Mint and Chillies Photography